NEWS

Discover Adelaide: A top-tier destination for business events

Adelaide’s state-of-the-art venues, world-class food and wine and unique experiences that blend culture and adventure make it an unbeatable destination for business events.

Ahead of the IUPESM World Congress on Medical Physics and Biomedical Engineering 2025 and the Concrete Institute of Australia’s Biennial National Conference 2025, which both take place in Adelaide in September, we speak to Arinex’ Business Development Manager Hannah Drewett and Event Strategist Melissa Murphy to find out what opportunities await the business events scene in the great state of South Australia.

Tell us about your recent Destination South Australia showcase hosted by Business Events Adelaide?

We experienced an outstanding showcase of venues, experiences, and business event offerings across the city of Adelaide and surrounds. From the breathtaking Welcome Event at Adelaide Oval to the dynamic Business Exchange Day featuring 40 local event suppliers, every moment was thoughtfully designed to reinforce Adelaide’s strength as a premier business events destination as well as the region’s versatility and appeal. The spectacular Showcase Dinner at Wolf Blass ‘The Man’ Event Centre at Morphettville Racecourse was a true highlight, blending elegance with South Australia’s iconic produce and renowned hospitality. Beyond the city, immersive regional experiences in the Adelaide Hills and Barossa Valley provided firsthand insight into the area’s world-class food, wine, and unique incentive offerings.

Tell us about some of the venues you visited?

Stamford Grand Adelaide | Located right on the beachfront at Glenelg, this classic hotel delivers stunning ocean views and a relaxed yet elegant atmosphere, perfect for networking events with a sunset backdrop.

Immersive Light and Art (ILA) | A truly unique venue, ILA brings events to life through cutting-edge projection and interactive art. It’s a fantastic option for conferences looking to create a visually stunning and memorable experience.

Adelaide Marriott & Hilton Hotel | Two well-established brands offering premium meeting spaces and exceptional service. These hotels offer state-of-the-art facilities and central locations for easy access to the city’s highlights.

Pullman Adelaide & Crowne Plaza Adelaide | Both offer sleek, modern spaces designed for business events, with rooftop bars and stylish breakout areas that encourage networking and creativity. Crowne Plaza’s infinity pool with city views is a great spot to unwind post-event.

East End Cellars | A hidden gem in the heart of the city, this venue is a wine-lover’s paradise. Its intimate setting makes it perfect for VIP dinners, networking events, or incentive experiences that showcase South Australia’s world-class wines.

Sofitel Adelaide & Playford Adelaide | Both exude luxury and boutique charm. Sofitel brings a touch of French elegance to its event spaces, while Playford’s Art Nouveau styling adds warmth and character, perfect for exclusive gatherings.

National Wine Centre | A dream venue for wine enthusiasts, this space combines modern architecture with interactive wine experiences. It’s an excellent choice for gala dinners, corporate receptions, and themed events celebrating South Australia’s wine heritage.

Adelaide Convention Centre | The city’s premier convention venue, featuring flexible spaces, cutting-edge technology, and breathtaking views over the River Torrens. The centre is also committed to sustainability, making it a great choice for eco-conscious events.

Adelaide Hills Venues – Longview, Ondeen, Mount Lofty & Sequoia Lodge | These picturesque venues offer a stunning escape from the city, surrounded by rolling vineyards and lush landscapes. Whether it’s an executive retreat at Sequoia Lodge, a scenic wedding-style corporate event at Mount Lofty, or a wine-focused incentive at Longview, the Hills provide a truly memorable backdrop.

And if you had to pick a highlight..?

It’s a tough choice, but EOS by SkyCity stood out as an exceptional five-star hotel offering high-end conference spaces, indulgent spa experiences, and rooftop venues with stunning cityscape views, every detail was flawless.

The Adelaide Oval welcome reception was equally impressive- stepping inside the historic scoreboard and hearing the rich stories behind it was an unforgettable experience, opening the curtain into Adelaide’s sporting heritage.

And then there’s the Adelaide Hills which is spectacular in every sense, with its blend of boutique luxury and authentic experiences – like exploring the beautiful Jurlique Farm, where Jurlique’s botanical ingredients are grown. Groups can tour the property, participate in skincare workshops, and experience the beauty of South Australian nature firsthand. A must for any incentive wanting to weave in a wellness element.

Business Events Adelaide hosted Arinex at Destination South Australia from Wednesday 19 – Friday 21 March 2025.

Photos and video footage thanks to Andy Steven Photography